I don't see this as stupid at all in some applications, also if you dig a bit more progressive car companies have a variation of this in the works.
Toyota
PM
And the i-Real

Peugeot
Ozone
City-Cell

BMW
FutureOne

Honda
PUYO

Suzuki
PIXY

In my opinion it is abough paradigm shifting being a good thing, and I like this trend. GM actually looks like it has something closer to market and combining brands with Segway makes it more marketable.
There was a time when everyone laughed at Segway and the Smart car too.