it's actually designed to make people want to smoke more. A smoker watching this sees a person puffing on a perfectly lit piece of joy. The smoke travelling down the lungs is a thrill ride for the senses. WEEEE! Then as soon as the story turns grim, they stop paying attention. A smoker who sees this is not thinking 'hey, I didn't know smoking was BAD for you! wtf is this about, then?.' A smoker suddenly remembers smoking exists, then they go smoke. These commercials are to disgust a handful of people out of smoking to make it look like they're trying, and to make the addicted smoke just a tiny more. All of those tiny %s add up. Gotta keep suits happy.
