There is a rich untapped market in adult diapers. The ones who have a busy lifestyle, no time to tinkle. How many times have you had to spend those anxious minutes finding an available bathroom on those out of town shopping trips? The busy new law associate who stays at work till midnight. Who doesn't dare leave the meeting for a minute. That bored and cynical urban couple who are just trying to keep their empty love life alive by trying something 'different' in bed. Hello? Depends!