It's an incredibly short article, which means to me a lack of research. I mean, if it is true, why are the arabic translations of the terms in opposition not displayed?
However...
The U.S. (be it social or political) did the same thing when France opposed our actions against Iraq. We shunned the french-fries in name for the freedom-fry, the french toasts in name for freedom toast.
Never doubt the power of Product friends, her unwavering presence and malleable marquee have stronger hold on our definition of ideals than most think.
A sentence further: Control of language is the way of absolute control.
Cyclic as it may be - The control of language in this framework is the control of minds, and thus, control of the future.
Tactics.
