The "it" in this case is XP's most powerful rebuild/repair option, and yet Microsoft chose to hide it behind seeming dead ends, red herrings, and a recycled interface that makes it hard to find and (at first) somewhat confusing to use.
But it's worth exploring because this option lets you completely and nondestructively rebuild, repair, or refresh an existing XP installation while leaving already-installed software alone (no reinstallation needed!). It also leaves user accounts, names, and passwords untouched and takes only a fraction of the time a full, from-scratch reinstall does. And unlike a traditional full reinstall, this option doesn't leave you with two copies of XP on your hard drive. Instead, you end up with just the original installation, but repaired, refreshed, and ready to go.
We've saved this technique for last in our discussion of the various XP repair/rebuild options because the fixes we've previously discussed are like first aid--the things you try first. For instance, see this discussion on removing limitations on XP's Recovery Console, turning it into a more complete repair tool; or this discussion on the Recovery Console's little-known "Rebuild" command that can cure many boot-related problems. (There's also lots more on the Recovery Console here.
But when the Recovery Console techniques don't work, and you're facing the prospects of a total reformat/reinstall, stop! Try the no-reformat reinstall technique we're about to illustrate, and you just may get your XP setup running again in a fraction of the time and with a fraction of the hassle of a grand mal wipe-and-restore.
The First Fork In The Road
Start your PC with the setup CD in a drive, and hit a key when you see the following screen:
If instead of booting to the CD your PC boots from the hard drive, you may need to modify your PC's "boot order." It's easy and only takes a minute to make the change so that the PC will check for a bootable CD before trying to boot from the hard drive. See this for more information.
Once your PC starts to boot from the CD, you'll see something like what's shown in Screen 2:

It's one of those software design decisions that makes you scratch your head and wonder, "What were they thinking?"
The no-reformat reinstall operation starts with a normal boot from an XP setup CD. Ideally, to save time, use a setup CD that's been "slipstreamed" to include the SP1 and SP2 patches and upgrades. (Need info on slipstreaming? See "How To Save An Hour (Or More) On XP Installs" and also this third-party site.
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Screen One
Boot from your XP setup CD to gain access to the no-reformat reinstall option.
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Screen Two
Let the CD boot proceed normally and automatically through "Setup is inspecting your computer's hardware..." to the "Windows Setup" screen.
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Insurance Providers: Improving Customer Retention through the Contact Center
Customer experience is a big deal for the insurance industry, and doing it right has never been more critical than now. In fact, Nationwide Insurance found that a 1% increase in customer retention increased annual premiums by $1 million. In order to master providing a consistent – and consistently positive – customer experience, insurance companies must rebuild their contact center operations around the customer. The problem? Desktop complexity in the insurance contact center, which is particularly prevalent in the insurance industry. Some insurance companies have more than 20 applications and tools on the desktop. That means that CSRs, who are supposed to provide quality and timely service to customers on each call, end up navigating through dozens of non-integrated applications. The good news is that implementing a unified desktop in the contact center will help insurers overcome all of the above-mentioned challenges, giving the CSR that fully integrated view of each customer. A unified desktop solution is the quickest and most efficient way to improve customer retention while reducing your cost of operations – it’s the insurance policy you need to keep your customers’ business for years to come.

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