There was a time when all we had to do was give them what they wanted. But somewhere along the way that all changed. There are no more loyal customers. That’s right; the days of giving them what they want and keeping them satisfied are over.
In today’s market we need to re-satisfy the already satisfied customer. We need to go beyond making them happy and show them new ways to use our products. Take wristbands. The old leather wristbands are out and the all new silicone wristbands are in. Now I wonder how that happened.
1.They made the quality better. The new silicone wristbands are water proof, stronger and better than the old leather wristbands.
2.The silicone wristbands come in more colors, their prettier, and you can have them debossed, embossed, printed, 2 layer, ink injected, figured, or made into a key chain.
3.They went and made them into the perfect product for corporate marketing, religious activities, outdoor events, fundraising, family events, promotions, school events, birthday parties, gifts, retail stores, groups or communities.
By using all the above they made them into a cool must have product that out sold all other wristbands.
It’s no longer about keeping your customer satisfied, it’s about creating a desire. And if you’re not doing it with your product, you could end up like the leather wristband while your competition takes the market with the all improved silicone wristbands. We can no longer site back and be satisfied that we have delivered what our customers have asked for. We have to make our current products more powerful, emotional and show our customers that his or her life would be more complete - better, easier, more productive, more profitable and happier, if they owned what it is we’re selling.
If your life sucks so fuking bad you need a shitty piece of rubber around your wrist to remind you to enjoy your life, just stab yourself in the fuking throat already and be done with it.
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